Description
Helping teams build the capability to make design decisions based on evidence. Services include: defining test objectives and participant screening; qualitative interview scripts; quantitative questionnaire design; behavior tracking plans; funnel analysis (retention, conversion, session duration, level drop-off); interpretation of heatmaps and session replays; and A/B test design and statistical significance analysis. Deliverables include the Test Plan, Data Tracking Specification, Analysis Report Template, and Prioritized List of Iteration Recommendations. Engagements can be structured as one-off projects or as ongoing quarterly support services.
